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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) Taxonomy API
B) Ping API
C) Pixel URL API
D) Audiences API
E) User Data API

2. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
B) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
C) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
D) The audience structure creates a Boolean OR, where a user having either category can be targeted.

3. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
B) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
C) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
D) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
E) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.

4. Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?

A) Full agency control
B) Client ownership of the DMP
C) Full client control
D) Agency ownership of the DMP

5. Which two are attributes of third-party data? (Choose two.)

A) Can be confirmed from multiple outside sources
B) Often billed directly by the media partner
C) Offered on a private marketplace, via direct sales to marketers
D) Free to use for activation, targeting, and analytics

Solutions: