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1: Business Analysis (25%)

• Identify conversion funnels
• Given a business need/question, identify the most appropriate reporting strategy to perform an analysis
• Analyze data to answer business questions and recommend new optimization hypotheses
• Interpret Solution Design Reference (SDR) to determine what data is available in reports
• Analyze report data to summarize and draw conclusions
• Understand outliers and anomalies in reports

2: Reporting and Dashboarding for Projects (25%)

• Compare fallout and flow visualization and appropriate variable types for reporting
• Apply the process to configure projects using the most appropriate tool(s)
• Apply the process to create a visualization
• Given a scenario, determine the appropriate item to use
• Apply the process to lookup the dimensions/components
• Apply the process to set Alerts
• Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
• Apply the process to schedule Projects, Report Builder and Data Warehouse

3: Segmentation and Calculated Metrics (25%)

• Compare segments

• Determine Metric Types 4: General Tool Knowledge and Troubleshooting (15%)

• Apply segments to Projects and Components

• Analyze reports and identify data quality issues

• Determine how to develop and configure segments

• Apply the process to configure Report Builder

• Determine how to bring data in and out of Adobe Analytics

• Define different types of dimensions and parameters existing in Adobe Analytics

• Apply the process to generate calculated and/or segmented metrics

• Apply the process to share segments with others in the organization

5: Administration (10%)

• Apply the process to configure Classification Importer and Rule Builder
• Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
• Identify information from marketing URLs
• Apply the process to configure a virtual report suite based upon an existing segment
• Understand Report Suite Admin Console Settings

Reference: https://learning.adobe.com/content/dam/adls/certification/samples/en/AD0-E202-AnalyticsBusinessPractitioner-ExamGuide-v1.pdf

How to Prepare For Adobe Analytics Business Practitioner ADO-E202 Exam

Preparation Guide for Adobe Analytics Business Practitioner ADO-E202 Exam

Introduction

Adobe certification is the swift, economical, and official way to demonstrate your skills using a range of industry-standard software packages, so it's probably a good investment. You don't need to have training in these tools before taking the exam, but it is extremely advisable to have proper experience of the required Adobe Tools. Adobe's certification exams are developed following industry-accepted standards to ensure validity and reliability. We work with industry experts to create our exams, which represent real-world requirements and objectives for the job roles we certify.