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Exam Code: M2090-618
Exam Name: IBM Business Analytics Midmarket Foundational Sales Mastery Test v2
Updated: Jul 25, 2026
Q & A: 41 Questions and Answers
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| Section | Objectives |
|---|---|
| Midmarket Positioning and Sales Approach | - IBM sales methodology and solution positioning - Understanding midmarket customer needs and buying drivers |
| Customer Use Cases and Value Messaging | - Forecasting and planning scenarios for midmarket organizations - Reporting, dashboarding, and business intelligence use cases |
| Competitive Positioning | - Common objection handling scenarios - Differentiation of IBM analytics vs competing BI platforms |
| IBM Analytics Solutions Overview | - IBM Planning Analytics overview - IBM Cognos Analytics overview and capabilities - IBM SPSS and predictive analytics basics |
| IBM Business Analytics Portfolio Overview | - Key value propositions of IBM Business Analytics solutions - IBM analytics and data platform overview for midmarket customers |
1. Identify the scenario where IBM Cognos Express will NOT be the correct choice:
A) Bursting statements to thousands of customers
B) Reporting on inventory levels
C) Creating dashboards for Marketing
D) Budget planning in the Office of Finance
2. An existing IBM Midmarket customer wants to know how patterns and trends in their data impact their business.
What capability would help them?
A) Business Intelligence
B) Performance Management
C) Predictive Analytics
D) Risk Analytics
3. What are the 3 (three) key messages for IBM Cognos Express in the Business Analytics Midmarket?
A) Easy to Buy. Easy to install. Easy to Deploy
B) Easy to Deploy. Easy to Start. Easy to Use
C) Easy to Use. Easy to Deploy. Easy to Buy
D) Easy to Install. Easy to Use. Easy to Buy
4. Identify the deployment option that is NOT available to buyers in the IBM Midmarket portfolio.
A) On-premises
B) Appliance
C) Cloud
D) Mobile
5. Identify the capability area that is NOT directly contained within IBM's Midmarket portfolio
A) Business Intelligence
B) Predictive Analytics
C) Financial Performance Management
D) Smarter Commerce
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: C |
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