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Exam Code: MB-220
Exam Name: Microsoft Dynamics 365 Marketing Functional Consultant
Updated: Sep 08, 2026
Q & A: 250 Questions and Answers
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The second learning path is “Work with Core Features in Dynamics 365 Marketing”. It is designed to help the applicants learn how to go about managing the given technical tasks within Dynamics 365 Marketing. These tasks include:
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These are following steps for registering the MB-220: Microsoft Dynamics 365 Marketing exam.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Test MB-220 is related to a job-role-based certification, the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate. The certificate allows an earner to gain intermediate expertise on concepts like marketing application configuration, managing segments and lists, creating & managing marketing emails, and many others that are part of the day-to-day operations of a consultant or developer. By explaining every bit of Dynamics 365 model-driven applications and data-modeling principles, it makes the certification holder capable to perform the key operations perfectly.
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Manage marketing channels | 25-30% | - Design and publish marketing pages and forms - Create and manage marketing emails - Manage text messages and push notifications |
| Topic 2: Manage leads, contacts, and accounts | 1-5% | - Create and manage records - Implement lead scoring and qualification |
| Topic 3: Manage customer journeys | 20-25% | - Design and implement journeys - Implement automation and branching logic - Test, publish, and monitor journeys |
| Topic 4: Manage segments and preferences | 15-20% | - Create and manage segments - Manage consent and compliance - Manage subscription centers and preferences |
| Topic 5: Manage events and webinars | 10-15% | - Manage registrations and attendance - Integrate with webinar platforms - Plan and configure events |
| Topic 6: Analyze insights and reports | 10-15% | - Measure campaign performance - Create and interpret reports and dashboards |
| Topic 7: Configure Dynamics 365 Customer Insights – Journeys | 10-15% | - Configure forms, pages, and templates - Configure application settings - Configure integration with other services |
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