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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. A company is developing a product thst is basically a realtively simple line extension of existing products. I knows the market well and the risks associated with product failure are low. What type of Stage-Gate process would be most likely appropriate for this development

A) A 3-stage process with a strong emphasis on pre-launch test test marketing
B) A relatively short 3-stage process focusing on speed to market
C) A 5-stage process with heavy emphasis on initial business analysis
D) A 5-stage process with significant market reaserch research built into the decision-making

2. Looking at Project Strategy Types: a product that is "Low" when looking how new to the firm it is and "Low" when considering its newness to the market is best known as which of the following product types:

A) Product Improvements
B) New to the World
C) Cost Reductions
D) New to the Company

3. Which of the following are advantages of customer visits?
I. Helps the new product development team to understand customers better II. Face-to-face communication provides more than a phone interview III. Customer visits are one of the best ways of developing a customer viewpoint in team members who usually don't have much customer contact IV. There is a potential for interviewer bias

A) I, II, III
B) I, II, IV
C) II, III, IV
D) I, II, III, IV

4. Product design specifications are primarly intended to:

A) Indentify the core benefit of product
B) Translate qualitative design features into quantitative parameteres
C) List the tangible features of a product
D) Identify customer needs

5. Which of the following strategies is most likely to have a strong emphasis on technology?

A) Routine
B) Radical
C) Both B and C
D) Architectural

Solutions: