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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?

A) Reference Content Block
B) Einstein Content Selection
C) Dynamic Content Block

2. Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?

A) Block bounces
B) Click rate
C) Send volume

3. Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

A) Wait Activity
B) Data Extract Activity
C) Verification Activity

4. A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailer take to ensure deliverability is not impacted?

A) Create a new, friendly From Name for the updated program.
B) Send to subscribers, asking for them to confirm opt-in.
C) Purge inactive subscribers to avoid high bounce rates.

5. A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

A) After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
B) Create automations that import the data directly into the child BUs to bypass the parent level BU.
C) After the file import, use the transfer file activity to move data into data extensions in child BUS.

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