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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?

A) Delivery Profile
B) Send Classification
C) Sender Profile

2. Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?

A) Leverage templates with AMP script.
B) Leverage Enhanced Dynamic Content.
C) Leverage Multilingual Content Blocks.

3. Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?

A) Give emails unique names so they are easier to find in the tracking sends tab.
B) Remove old tracking results on a regular basis to declutter the results list.
C) Create folders in My Tracking and select where to send results when sending an email.

4. Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?

A) Use a Guided Send to perform a test send to Internal users using subscriber data.
B) Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
C) Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.

5. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) An Interactive Email Form that links to a confirmation page
B) An all-to-action button that links to the feedback form
C) A Salesforce Survey block called in by an AMP script function

Solutions: