GCCC SCMP : Strategic Communication Management Professional

Pass SCMP Exam Cram

Exam Code: SCMP

Exam Name: Strategic Communication Management Professional

Updated: Oct 05, 2026

Q & A: 103 Questions and Answers

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GCCC SCMP Exam Syllabus Topics:
SectionWeightObjectives
Communication Management20%- Budgeting, governance and project oversight
- Team leadership and resource management
- Developing business cases and managing performance
Advising and Leading23%- Coaching and advising on communication practices
- Aligning communication with business objectives
- Strategic counsel to executives and leadership
Reputation Management18%- Building and protecting organizational reputation
- Identifying and mitigating reputational risks
- Crisis communication and stakeholder trust
Strategy Development19%- Aligning communication with organizational strategy
- Situation analysis and stakeholder mapping
- Defining objectives, strategies and risk planning
Innovation and Integration10%- Integrating communication across channels and functions
- Adopting new technologies and approaches
Ethics and Professional Standards10%- Applying IABC Code of Ethics
- Legal compliance and ethical decision-making
- Professional accountability and integrity
GCCC Strategic Communication Management Professional Sample Questions:
Question #1

Which objectives are MOST important when developing a communication strategy?

  • A. Safe, measurable, actionable, relevant, and targeted
  • B. Strategic, memorable, attainable, and task-oriented
  • C. Substantial, marketable, actionable, and time-sensitive
  • D. Specific, measurable, attainable, relevant, and time-sensitive
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #2

Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?

  • A. Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline
  • B. Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget
  • C. Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment
  • D. Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #3

An independent public relations consultant is working with a client who is running for office in the local city government. Before the election, the client asks the consultant if they have the consultant's vote after all of the money they paid the consultant for their work. Which of the following is the BEST response?

  • A. Absolutely! You can count on my vote on election day as a thank you for giving me this work.
  • B. I am not planning on voting in this election.
  • C. I am still reviewing the platforms of all the candidates and will make my decision based on the information I find.
  • D. Absolutely! I believe in your platform and know you will be a great representative for our city.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #4

A company has announced an initial public offering, which has resulted in multiple media outlets requesting interviews with the company's CEO. Which action should be taken FIRST before making a recommendation to the CEO?

  • A. Decline all interviews until the initial public offering has concluded.
  • B. Create a key message document that is aligned with the prospectus.
  • C. Consult with company counsel, the underwriters, and the underwriters' counsel.
  • D. Create a comprehensive Q&A anticipating all potential questions.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #5

A newly hired communication manager has been asked to develop the diversity, equity, and inclusion (DEI) communication strategy. Which of the following is the MOST critical starting point?

  • A. Collect information about the organization's diversity practices and metrics and share with employees.
  • B. Define what the organization wants to achieve through their diversity, equity, and inclusion program.
  • C. Source stock photos that would imply strong organizational diversity.
  • D. Choose the right messenger-it may be a senior leader, or possibly a middle or employee leader.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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