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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Strategic alignment as a core concept in reputation management is defined as the degree of:

A) Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.
B) Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents.
C) Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.
D) Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.

2. A communication manager has been employed at a technology company following its recent acquisition by a global conglomerate. The acquisition involved significant retrenchments (25% of the 5,000-strong local staff), as well as the addition of new and young staff who are based in 12 countries, all using different technology systems and infrastructure. A new chief executive officer (CEO) has been appointed through an external executive placements agency, and she has hired the communication manager to establish a communication department and new communication strategy for the business. Which of the following poses the biggest immediate challenge to achieving effective communication within the business?

A) Geographical spread resulting in reaching people in many different countries, all using different technology platforms
B) Cultural and language differences which may exist across the 12 countries
C) Attitudes and opinions of all employees towards the new CEO and management team following the acquisition and retrenchment
D) The generation gap, since most new employees are younger than senior management

3. If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?

A) Show senior leaders a report written for a previous employer.
B) Create a business case that demonstrates results based on research.
C) Sign senior leaders up on social media platforms.
D) Provide senior leaders with a list of websites with good examples of research.

4. The communication manager was just part of an embargoed briefing where the chief executive officer (CEO) and other leaders learned that the new government budget means a very positive impact for the organization.
A reporter with whom the lead communicator has a good relationship called to get an immediate interview with the CEO, as he is on deadline. In this situation, the communication manager should:

A) Decline the interview.
B) Agree to be interviewed off the record.
C) Agree to interview with the chief financial officer (CFO) rather than the CEO.
D) Agree to be interviewed based on the relationship with the reporter.

5. The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

A) "Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool."
B) "Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn."
C) "Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline."
D) "You will get better return on investment (ROI) by focusing on social media versus other marketing efforts."

Solutions: