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CIMA Managing Finance in a Digital World Sample Questions:

1. One of the key corporate governance factors within an organisation is that of responsible planning and management of resources. This is often referred to as stewardship. Whilst this is the responsibility of all directors, financial resources are overseen by the financial director. The finance department, under the direction of the financial director, issues weekly staff performance reports to line managers and department heads, annual statistical information to local government departments and quarterly high level results statements to shareholders. Why is stewardship such an important responsibility of company directors and the finance function?

A) It is the interest of the employees
B) It is the interest of all stakeholders
C) It is the interest of the government
D) It is the interest of all shareholders

2. R is a 14 year old girl and has been promised a new computer for her birthday. Her school friends have popular hand-held models which are very intuitive to use with an eye-pleasing interface and design. Her parents want her to have a cumbersome personal computer which has to be situated at home as it will be more secure and easy to upgrade in the future without replacing the whole unit. R would prefer the computer her friends have. Which influence is R demonstrating?

A) Technical influence
B) Psychological influence
C) Socio/cultural influence
D) Personal influence

3. TRA is a multinational company which generates large quantities of data across its various operating divisions, from which it produces a range of management reports.
Which technological benefit of artificial intelligence is most likely to be of use to the company?

A) Good at consolidating multiple systems in the company
B) Good at repetitive data entry tasks required
C) Good at automating complex activities of the company.
D) Good at teaming and interpreting differences in outcomes

4. When considering companies which focus on more than just commercial issues, which TWO of the following would be associated as a key element of a corporate social responsibility (CSR) strategy?

A) Community
B) Profitability
C) Ethical
D) Sales volume
E) Share price

5. There are several inter-related activities thought critical in implementing internal marketing. Which THREE are valid?

A) Regular customer surveys
B) Internal communications
C) Competitor analysis
D) Advertising
E) Social media
F) Internal customer segmentation

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