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Salesforce AP-217 Exam Syllabus Topics:

Salesforce Media Cloud Accredited Professional Sample Questions:

1. During proposal line item creation, a Consultant needs to be able to select a value for a picklist type attribute.
Which non-overridable behavior must the Consultant select during the assignment to the parent object type?

A) Run-time Configurable
B) Is Not Assetizable
C) Is Encrypted
D) Is Not Translatable

2. A customer is using Media Cloud and they need to report on how well a digital advertising campaign is performing. The company is using Google Ad Manager (GAM) as one of their primary data sources.
Which product should a Consultant implement to analyze campaign performance?

A) Standard Salesforce Reporting and Dashboards
B) Marketing Cloud Intelligence
C) CRM Analytics
D) Custom Reporting Solution

3. A publisher wants to create a media plan that includes linear ads for a specific TV program.
Which object should a Consultant use to define this TV program in Media Cloud?

A) Ad Creative
B) Ad Space Specification
C) Media Channel
D) Media Plan Placement

4. Which three Marketing Cloud Intelligence integration methods can a Consultant use to ingest and integrate all available channels as well as first and third party data sources, to create a cross-channel optimization platform?
Choose 3 answers

A) API Connectors
B) Data Mapping Visualizer
C) Marketing Cloud Intelligence Data Lake Stream
D) Data Raptor
E) TotalConnect

5. A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.
Which type of targeting is available with Media Cloud?

A) User's OS Targeting
B) Content Targeting
C) Geo Targeting
D) Day/Time Targeting

Solutions: