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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. If a form is added to a landing page, where will the submissions be reported?

A) On the landing page's layout template
B) On the landing page
C) On the form's layout template
D) On the form

2. A form is created to automatically register prospects to a webinar upon submission.
Which automation tool should be used to accomplish this?

A) Adding a form completion action as criteria for a dynamic list to be used as a recipient list.
B) Adding a completion action to register prospects on the form.
C) Creating a segmentation rule to register prospects based on the form submission.
D) Creating an automation rule to register prospects based on the form submission.

3. In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers

A) Shared Assigned User ID
B) Shared CRM ID
C) Shared email address
D) Shared tracking pixel

4. A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
Which prospects will process through the new step once the program is started again?

A) All prospects in the program
B) All prospects on the recipient list
C) All prospects on the suppression list
D) All prospects new to the program

5. Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

A) Unsubscribed from email
B) Landing page error
C) Assigned to a user
D) Webinar attended
E) Form submission

Solutions: