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Salesforce Interaction Studio Accredited Professional Sample Questions:

1. What are the two main functions of the Event API? (select 2)

A) Process GDPR data or deletion requests
B) Capture user attributes and actions
C) Bulk load externalcampaign data
D) Return campaign responses

2. What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has withyour channels?

A) Templates
B) Audiences
C) Recipes
D) Campaigns

3. A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A) Use engagement compare functionality to see the differences in key metrics and behaviours
B) Use a segment to specify certain actions, which can be set as the goal for a campaign
C) Use a segment to set a global goal
D) Use a segment to setup a filter, then use the filter in campaign statistics

4. Which two successs metrics can a company achieve with IS their web channel?

A) Increase in first time visitor
B) Increase in revenue
C) Increase in conversion rate
D) Increase in organic search ranking

5. Abrand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

A) The option to exclude anonymous fields on a segment export
B) The option to include built-in fields on a segment export
C) The option to send segment date to Marketing Cloud
D) The option to include all custom fields on a segment export

Solutions: