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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
| Journey Design, Activation and Analytics | 15% | - Campaign activation and delivery
- Reporting, analytics and optimization
- Customer journey design
|
| Interaction Studio Fundamentals | 20% | - Core capabilities and use cases
- Platform navigation and interface
- Solution overview and architecture
|
| Setup and Administration | 20% | - User roles and permissions
- Account and workspace configuration
- Compliance and data governance
|
| Data Integration and Management | 25% | - Data sources and identity resolution
- Integration with Salesforce and Marketing Cloud
- Sitemap configuration
|
| Audience Segmentation and Personalization | 20% | - Rule-based and Einstein-powered decisioning
- Audience builder and segmentation logic
- Content creation and personalization rules
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
What are the two main functions of the Event API? (select 2)
- A. Process GDPR data or deletion requests
- B. Capture user attributes and actions
- C. Bulk load externalcampaign data
- D. Return campaign responses
Answer: B,D
What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has withyour channels?
- A. Templates
- B. Audiences
- C. Recipes
- D. Campaigns
Answer: D
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
- A. Use engagement compare functionality to see the differences in key metrics and behaviours
- B. Use a segment to specify certain actions, which can be set as the goal for a campaign
- C. Use a segment to set a global goal
- D. Use a segment to setup a filter, then use the filter in campaign statistics
Answer: D
Which two successs metrics can a company achieve with IS their web channel?
- A. Increase in first time visitor
- B. Increase in revenue
- C. Increase in conversion rate
- D. Increase in organic search ranking
Answer: C,D
Abrand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
- A. The option to exclude anonymous fields on a segment export
- B. The option to include built-in fields on a segment export
- C. The option to send segment date to Marketing Cloud
- D. The option to include all custom fields on a segment export
Answer: D