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Exam Code: M2020-229
Exam Name: IBM SPSS Predictive Analytics Sales Mastery v1
Updated: Sep 03, 2026
Q & A: 45 Questions and Answers
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| Section | Objectives |
|---|---|
| Industry Applications | - Marketing optimization and campaign analytics - Customer analytics and segmentation - Risk management and fraud detection |
| IBM SPSS Use Cases | - Operational decision-making support - Predictive modeling and forecasting scenarios |
| Sales Methodology for IBM SPSS | - Mapping solutions to business outcomes - Understanding customer pain points - Objection handling and value justification |
| IBM SPSS Predictive Analytics Overview | - Business value of predictive analytics - Core capabilities of SPSS predictive solutions - Introduction to IBM SPSS Predictive Analytics portfolio |
| Solution Positioning and Sales Strategy | - Value-based selling approach - Identifying customer use cases for predictive analytics - Positioning IBM SPSS against competing solutions |
Question 1
What is the major advantage of SPSS Modeler over SAS Base and Enterprise Miner?
A. More powerful in the hands of a modeling expert.
B. Support for multiple operating systems.
C. Easy to use interface for business-oriented analysts.
D. Structured data mining capabilities.
Question 2
Which SPSS product family is more focused on the Act phase of the predictive analytics process?
A. Deployment
B. Statistics
C. Data Collection
D. Modeling
Question 3
Which characteristic of SPSS Modeler appeals more to power data mining experts?
A. SPSS Statistics integration
B. Automated data preparation
C. No programming needed
D. Automated modeling
Question 4
What is NOT a key competitive differentiator of SPSS Modeler based on product feature/functionality?
A. Automated modeling and data preparation.
B. Open and scalable architecture.
C. Scorecards and dashboards.
D. Intuitive visual interface.
Question 5
SPSS Decision Management is most concerned with optimizing which type of decisions?
A. Strategic
B. Tactical
C. Personnel
D. Operational
Solutions:
| Question 1 Answer: C | Question 2 Answer: D | Question 3 Answer: D | Question 4 Answer: C | Question 5 Answer: D |
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