IBM SPSS Predictive Analytics Sales Mastery v1 : M2020-229

Pass M2020-229 Exam Cram

Exam Code: M2020-229

Exam Name: IBM SPSS Predictive Analytics Sales Mastery v1

Updated: Sep 03, 2026

Q & A: 45 Questions and Answers

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IBM M2020-229 Exam Syllabus Topics:
SectionObjectives
Industry Applications- Marketing optimization and campaign analytics
- Customer analytics and segmentation
- Risk management and fraud detection
IBM SPSS Use Cases- Operational decision-making support
- Predictive modeling and forecasting scenarios
Sales Methodology for IBM SPSS- Mapping solutions to business outcomes
- Understanding customer pain points
- Objection handling and value justification
IBM SPSS Predictive Analytics Overview- Business value of predictive analytics
- Core capabilities of SPSS predictive solutions
- Introduction to IBM SPSS Predictive Analytics portfolio
Solution Positioning and Sales Strategy- Value-based selling approach
- Identifying customer use cases for predictive analytics
- Positioning IBM SPSS against competing solutions
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

Question 1

What is the major advantage of SPSS Modeler over SAS Base and Enterprise Miner?

A. More powerful in the hands of a modeling expert.
B. Support for multiple operating systems.
C. Easy to use interface for business-oriented analysts.
D. Structured data mining capabilities.


Question 2

Which SPSS product family is more focused on the Act phase of the predictive analytics process?

A. Deployment
B. Statistics
C. Data Collection
D. Modeling


Question 3

Which characteristic of SPSS Modeler appeals more to power data mining experts?

A. SPSS Statistics integration
B. Automated data preparation
C. No programming needed
D. Automated modeling


Question 4

What is NOT a key competitive differentiator of SPSS Modeler based on product feature/functionality?

A. Automated modeling and data preparation.
B. Open and scalable architecture.
C. Scorecards and dashboards.
D. Intuitive visual interface.


Question 5

SPSS Decision Management is most concerned with optimizing which type of decisions?

A. Strategic
B. Tactical
C. Personnel
D. Operational


Solutions:

Question 1
Answer: C
Question 2
Answer: D
Question 3
Answer: D
Question 4
Answer: C
Question 5
Answer: D

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